Industrious

Project Overview:

The development of a premium coworking space for Industrious in Malibu’s Cross Creek Ranch represented a significant expansion into a previously untapped market. Positioned against the backdrop of shifting post-pandemic work trends, the project required a carefully balanced approach to design, cost efficiency, and operational excellence to ensure success in an environment defined by high client expectations and unique market dynamics.

Challenges:

• Entering the Malibu market marked an ambitious expansion for Industrious, which had previously focused on established coworking hubs like New York, Chicago, and Miami.

• The post-pandemic rise of remote work trends introduced uncertainty around demand for premium coworking spaces in suburban luxury markets.

• Maintaining a premium design aesthetic reflective of Industrious’ brand identity was essential, yet needed to be achieved at a reduced cost to protect capital investments.

Solutions Delivered:

• Regional Expertise and Relationships: Leveraging extensive experience in the Los Angeles market and established relationships with trusted local general contractors and permitting authorities, a strong team was assembled to ensure delivery met both schedule and budget targets.

• Cost-Conscious Design Decisions: Key cost drivers, such as HVAC systems and storefront modifications, were carefully evaluated, resulting in strategic design adjustments that eliminated excessive costs without compromising quality.

• Contract Structuring for Efficiency: Thoughtful contract structuring introduced safeguards for cost compliance and schedule adherence, providing clarity and risk mitigation for all stakeholders involved.

• Market Adaptability: Attention to Malibu’s unique market identity and cultural expectations informed design and operational choices, ensuring alignment with local preferences while maintaining the Industrious brand experience.

Outcomes:

• Industrious successfully established a flagship footprint in the heart of Malibu’s Cross Creek Ranch, marking its entry into a previously underserved luxury market.

• Premium quality standards were met while capital expenditure was strategically reduced, creating a replicable model for similar suburban premium locations.

• The combination of regional expertise, targeted cost controls, and collaborative partnerships delivered a space that met both Industrious’ operational goals and the elevated expectations of Malibu clientele.